Hong Kong's coffee revolution is brewing, and it's taking to the skies! A city known for its tea tradition is now embracing the art of coffee, and Cathay Pacific is leading the way with an innovative approach to in-flight coffee.
In recent years, Hong Kong has witnessed a surge in specialty coffee shops, catering to the growing demands of coffee enthusiasts. But when it comes to coffee in the air, it's a different story. In-flight coffee can be a gamble, leaving coffee connoisseurs longing for a consistent, satisfying experience.
But here's where Cathay Pacific steps in with a bold move... Collaborating with The Coffee Academïcs, a local roaster with a twist, they've crafted a coffee blend designed specifically for the unique challenges of high-altitude consumption. And this is the part most people miss: the science behind it!
The Coffee Academïcs meticulously tailored the roasting process, aiming to intensify the aroma and adapt the flavor to the altered taste perception during flights. Through a series of rigorous taste tests, they evaluated each blend for its flavor, aroma, body, and aftertaste. The result? The Cathay Blend, a masterpiece in the sky.
This blend sources its beans from Vietnam and Brazil, renowned for their robust and intricate flavors. The French roast method unlocks a symphony of tastes, featuring dark cocoa, roasted almond, and a subtle floral honey note, all leading to an earthy finish. Impressively, this dark roast manages to avoid the typical bitterness and acidity, offering a caramelized delight.
To guarantee a consistent coffee experience, each serving is carefully packed in a biodegradable filter, ensuring a uniform extraction process. This attention to detail promises a clean, full-bodied coffee with every brew.
Now, the Cathay Blend graces the premium economy and economy cabins of Cathay Pacific flights, offering a unique coffee experience. Meanwhile, Illy coffee continues to cater to business and first-class passengers.
The question remains: will this new blend satisfy the diverse tastes of travelers? Is it possible to create a coffee that pleases everyone at 30,000 feet? Share your thoughts below, and let's stir up a conversation about this high-flying coffee adventure!
